Nature’s free work – ecosystem services – is vital to human well-being. Yet these services still remain invisible in many decisions that affect society. By recognising and valuing ecosystem services, more conscious decisions can be made about issues like land and water resources. In this way, we can influence our future well-being and quality of life.

This report summarises a communications initiative to better integrate the value of ecosystem services into decision-making. The Swedish Environmental Protection Agency was commissioned by the government to carry out the initiative during 2014–2017. The hub for this initiative has been a network consisting of professionals from municipalities, county councils, land-based industries, and the construction and infrastructure sector.